News list

/what-is-the-metaverse
RESEARCH

Is the future of communication in the Metaverse?

Everyone is talking about the Metaverse, but not many know the ins and outs of this virtual environment. Either way, we are undoubtedly facing an invention that will completely redefine our relationship with the Internet and technology as a whole. In fact, a study conducted by Grand View Research has estimated the Metaverse market at $700 billion in the next few years!

So, what’s the big deal about the Metaverse? Here’s what you need to know.

Read more
US et chine
INTERNATIONAL

The US and China : A love-hate relationship

Both partners and competitors, sometimes allies, sometimes enemies... The relationship between the United States and China has become much more complex over the last decade. Yet these two great economic powers are inextricably linked, particularly in terms of trade. One interesting fact is that China is the largest foreign creditor of the United States. The tenure of former U.S. President Donald Trump, however, has severely damaged this relationship, leading to an exacerbated trade war between the two countries, with a clear impact on the global economy.

Read more
/international-trade
COMPANY

Key trends in international trade

After years of sustained growth, international trade was severely impacted by the Covid-19 global health crisis. Efforts to contain the spread of the virus slowed or even halted global trade. However, business quickly rebounded to its pre-crisis level as professionals demonstrated adaptability and resilience. However, it seems that the urgent measures that were adopted during the crisis remain in place.

Let's take a look at the current state of international trade and the actions that need to be taken to sustain the sector's growth.

Read more
tendances e commerce
CAREER

5 trends that will define e-commerce in 2022

With 129 billion euros spent by the French on online shopping, e-commerce continues to soar! According to the 2021 e-commerce report for France published by the French Federation of E-commerce and Distance Selling (Fevad), e-commerce has grown by 15.1% over the past year alone, making France the 2nd largest e-commerce market in Europe. The number of online sales sites has increased by 11% over the same period. In short, e-commerce has never been in better shape!

To capture this opportunity, professionals are working to enhance their digital strategy and open up more and more to e-commerce. In this blog post, The American Business School of Paris discusses the 5 trends that will define e-commerce in 2022.

Read more
Google
RESEARCH

Google’s inventions: Lighter than air (LTA)

Google co-founder Sergey Brin started an airship company, LTA Research and Exploration – “LTA" being short for "Lighter Than Air", which began covertly building dirigibles capable of transporting huge amounts of goods for both business and humanitarian purposes back in 2017. Here’s everything you need to know about this ambitious project.

Read more
CES
RESEARCH

CES 2022 highlights: 3 glimpses of the future

CES, the event formerly known as the Consumer Electronics Show, takes place in Las Vegas in early January each year. Given the surge of the Omicron variant, this year’s event took place partly in cyberspace as well. The show once again shed light on innovations, gadget apps and new trends. Here’s a look at some of the buzziest products showcased by Tech giants. 

Read more
Manager multiculturel
CAREER

Managing multiculturalism

In a globalized, interconnected and highly interdependent world, teams within companies are increasingly cosmopolitan and multicultural. This brings added value to the company and strengthens its international outreach, but it also raises a number of challenges, particularly in terms of management. So how can leaders manage multiculturalism? 

Read more