Bachelor of Business Administration BBA

Training Objectives

The International Manager is a dynamic and adaptable professional equipped to excel both domestically and internationally. This role is integral to addressing the challenges posed by the increasing globalization of markets and the corresponding rise in the internationalization of careers. 

International Managers bring specialized expertise in one or more areas of business development and possess the ability to navigate diverse global contexts. They effectively adapt to the economic, technical, human, and cultural nuances of each country they operate in, ensuring success across varied and complex environments.

Course Program

RNCP Manager International 

Block 1 : Defining a strategy and implement an international marketing plan 

• Conducting market research and defining target markets and consumer behaviors
• Developing strategic marketing plans for international markets, considering market potential and growth risks
• Statistical analysis for interpreting qualitative and quantitative research
• Understanding consumer preferences and competitor positioning
• Effective communication for presenting strategic choices to leadership
• Crafting comprehensive marketing and communication plans • Building a detailed marketing budget that aligns with international business goals
• Using digital tools and software to manage cross-channel marketing efforts
• Ensures marketing strategies are inclusive and cater to diverse and specific needs 

Block 2 : Designing and implementing an international commercial action plan 

• Assessing risks in international commerce and market entry strategies
• Setting commercial objectives and designing action plans for business expansion
• Understanding global networks and international partnerships
• Tracking key performance indicators (KPIs) for international operations
• Evaluating the technical and financial aspects of international contracts
• Effective management of human resources to construct effective proposals
• Managing client data and relationships through digital solutions
• Building strong sales pitches 

Block 3 : Optimizing the overall performance of an economic entity in an international context 

• Constructing budgets and forecasting revenue
• Understanding financial health in an international context
• Tracking and analyzing budget variances
• Performance analysis in financial, social, and environmental areas
• Strategic recommendations based on financial reporting
• Using digital tools to track performance data and enhance decision-making 

Bloc 4 : Managing projects, people and budgets in an international environment 

• Analyzing socio-economic data as part of the decision-making process
• Using digital tools for real-time project management for ensuring efficiency
• Emphasizing the importance of inclusive practices in team management
• Managing remote teams and ensuring collaboration in international projects
• Leadership skills in managing and motivating international teams
• Emotional intelligence for navigating complex global team dynamics 

Block 5 : Developing operational processes and logistics to secure international activities 

•  Mapping out business processes for efficient operations management
• Using mathematical models to establish control procedures
• Understanding supply and demand economics and designing a supply chain
• Managing organizational change to improve global business operations
• Legal frameworks in auditing international processes and ensuring compliance 

Assessment Methods 

Certifying assessments in the form of: Case studies, company case challenges, role-playing and situational exercises, individual written report. 

Job Opportunities

• Marketing & communication manager
• Brand manager
• Product manager
• Marketing & event coordinator
• Lead data analyst
• Data performance analyst
• Entrepreneur and Small Business Leader
• Business development manager
• e-commerce project manager
• Business development specialist
• Business analyst
• Business development assistant
• Export manager
• Manager commercial
• Logistics manager
• International key account manager
• Account executive Sales advisor"

RNCP Certification

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A CURRICULUM WITH AN INTERNATIONAL OUTLOOK

Opt for the language of commerce

The American Busniess School of Paris offers you the opportunity to become totally bilingual thanks to a curriculum 100% in English, study semesters and internships abroad (over 90 partner universities).

Our pedagogy based on active participation in class, group work and project presentations guarantees you a perfect command of English.

Everything you need to master international trade

The Bachelor of Business Administration (BBA) program at the American Business School of Paris offers a comprehensive core curriculum designed to equip students with essential skills and knowledge for effective business management and company development. 

The program seamlessly integrates foundational business courses with a diverse range of general education and specialized major courses, ensuring a well-rounded and globally relevant education.

Majors

• International Finance
• International Business
• International Marketing

Students can obtain a double major by taking courses at the American Business School of Paris' partner universities.

Discover the program

2 entries per year

The academic year of the American Business School of Paris BBA is divided into two semesters

• The fall semester (early September to mid-December)
• The spring semester (end of January to mid-May).

The school offers two recruitment sessions each year: one in October for the spring semester and the second in January for the fall semester.

Discover the academic calendar