The American Business School of Paris, in partnership with BRCORP, the IPI-Group IGS and Conference World, organized the 7th edition of the International Conference on Applied Sciences, Engineering and Management, under the theme: “Entrepreneurship and Technology”. The choice of theme was self-evident; because in an increasingly digitalized world, it was important to highlight the growing role of technology in companies, especially start-ups and other technology start-ups, as well as the economic development opportunities it offers. This meeting was distinguished by the participation of many researchers from India, Japan, Malaysia, South Africa, Botswana, France, the United Kingdom, the United States of America, Morocco, etc.



The choice of Paris was self-evident, and for a good reason. The French capital is on the way to becoming a European and international hub for fintech and technology start-ups. In addition to its attractiveness and the quality of life it offers, the City of Light offers many assets and facilities on which business leaders, innovative project leaders and budding entrepreneurs can rely to develop. Moreover, Paris aims to become the reference in fintech through major projects and initiatives such as the Swave de La Défense, which is the first incubator dedicated to financial start-ups. Led by Paris&Co, Paris’ economic development and innovation agency, in partnership with private companies, Swave welcomed around 20 start-ups at its launch in 2018. But the long-term objective is to incubate up to 50 fintech companies, both French and foreign, which will considerably increase Paris’ attractiveness in this area.

In addition, it must be noted that the French capital has won many prizes and distinctions, including the EU Innovation Prize in 2017, awarded at the Web Summit held in Lisbon. In the same year, President Emmanuel Macron inaugurated Station F, a 34,000 square meter start-up campus located in Halle Freyssinet in Paris. Created by Xavier Niel and directed by Roxanne Varza, it is the largest start-up campus in the world, confirming Paris’ status as the world’s start-up capital. In 2017, France was also appointed, for the first time, at the top of the “The Soft Power 30” ranking, which lists the most influential countries in terms of openness, tolerance, culture, gastronomy, digital technology, etc., thus establishing France’s influence on a global scale.

Paris, in particular, is well placed to welcome students from all over the world to learn and train in an ideal environment that offers them all the necessary conditions to excel and succeed, both during their training and in the professional world. The capital is also home to many start-ups and technology companies, which offers students enormous professional opportunities, as well as the opportunity to work in professional teams and experts in their field.



The influence and development of a country like France also depends on its ability to integrate new technologies and offer the necessary conditions for innovation and creativity. Observers agree that the positive aspects of digital life will continue to outweigh the negative. However, as in all major technological revolutions, there will always be a dark side that must be fought and contained continuously, especially in terms of well-being and security. It is with this in mind that the GICAT (Groupement des industries de défense et de sécurité terrestre et aéroterrestre) has unveiled its consortium of 22 private companies specializing in surveillance and digital intelligence technologies. Called “Cluster Data Intelligence”, this state-of-the-art group will enable France to strengthen its achievements in the protection of personal data, privacy, etc.

These Scientific Days were a great opportunity to meet researchers in order to interact, exchange and learn from each other’s experiences. The American Business School believes that international collaboration in scientific research has become an imperative for a number of reasons: it allows scientists to pursue careers in research while improving the quality and relevance of their work. This international scientific event is perfectly in line with this approach, since its success is largely due to the work, involvement and commitment of our MBA students enrolled in the “Entrepreneurship and Business Development” program, which is spread over two years. There are three possibilities if you want to integrate this program:

  • After a Bac+3, in 1st year (MBA1);
  • After an American BBA, in 2nd year (MBA2);
  • After a 4-year course in management, in 2nd year (MBA2).


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