All blog posts


Covid-19 has forever changed sports marketing

The Covid-19 health crisis had a profound impact on organizations that had to rethink the way they operated to address lockdowns, the closure of so-called "non-essential" businesses, social distancing and telecommuting. 

New digital marketing strategies have emerged for obvious reasons. One industry that has been heavily impacted is sports marketing. Here is what you need to know about this structural disruption.

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All you need to know about the rise of the LVMH group

Louis Vuitton, Bulgari, Dior, Fendi, Givenchy, Guerlain, Kenzo, Marc Jacobs, Tiffany & Co, Moët & Chandon, Veuve Clicquot, Krug, Dom Pérignon, Maison Ruinart, Le Bon Marché or Séphora... Are you familiar with any of these brands? Of course, you do.

But did you know that they are part of the same group? LVMH (Louis Vuitton-Moët-Hennessy) has steadily established itself as the world's leading luxury group. The American Business School of Paris shares some insights into the success of this family-owned company which has inherited a rich history and traditional craftsmanship.

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Management of Artificial Intelligence

Artificial Intelligence (AI) is not intended to replace humans, since it does not have their capacity to adapt to change, especially in a highly volatile environment such as the one we live in today. Moreover, AI cannot use emotional intelligence, a crucial soft skill in relationships with employees. On the other hand, AI can boost productivity and profitability if it is used properly.

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How the pandemic and remote working have affected well-being at work

How the pandemic and remote working have affected well-being at work?

The Covid-19 pandemic health crisis brought about major repercussions in the business world. In addition to its economic impact, it has led to significant changes in the way companies operate and, consequently, in well-being at work. In the face of successive lockdowns, we have witnessed an acceleration in the digital transformation. Remote working, or working from home, has emerged as the most appropriate response to this new reality. This upheaval in the way companies operate has changed the daily lives of employees, who must now reconcile their professional commitments with their private life. So what is the new set of skills a manager needs to lead the shift in the post-Covid era?

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Emotional intelligence and other soft skills in business

Emotional intelligence and other soft skills in business

Humans are by essence emotional beings. And contrary to what you might think, emotions are not detrimental in the workplace. In fact, research has shown that emotions have a place in the workplace. They are even essential to the productivity and motivation of teams. Moreover, these same researches show that IQ is not a sufficient indicator to measure an individual's intelligence, especially in the work environment. Emotional intelligence also plays a key role... 

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After four years of marathon negotiations, during which the Brexit was the subject of unprecedented daily media coverage, the European Union and the United Kingdom finally acted on their divorce this year. As of January 1, 2021, European rules ceased to apply on British territory and the hard-fought new agreement finally came into force. All possible efforts have been made to avoid the United Kingdom’s abrupt exit from the EU and to spare bilateral trade agreements. Unsurprisingly, the Brexit is still in the news today, as its effects are still being felt in large parts of the European economy.

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The luxury industry’s year 2020 has been one of paradox. For sure, the Covid-19 crisis has led to the largest ever decline in this sector with a shrinkage in market size to €217 billion, representing a 23% decline from 2019. On the other hand, the 19th issue of the Bain & Company report shows that this crisis has also significantly boosted the transformation of the luxury industry. How does the luxury industry intend to reinvent itself to adapt to the challenges of digitalization and the new ethical expectations that consumers are no longer willing to sacrifice? Read on as the American Business School of Paris discusses this challenge.

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The Covid-19 pandemic and the ensuing health crisis are impacting France like the rest of the world, with significant repercussions on the lives of the entire population, including students, who are facing numerous difficulties: precariousness, isolation, malaise, digital divide, mental health issues, etc. This observation was confirmed by the second publication of L’Etudiant’s barometer of confidence in the media’s future. In this unprecedented context, what should young managers expect when entering the job market? The American Business School of Paris shares its insight.

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The participants in the Next40 and French Tech 120 (FT120) were unveiled on 8 February by Cédric O, Secretary of State for Digital Transition and Electronic Communications. For this second edition, the FT120 is welcoming around thirty new start-ups and the Next40 is welcoming 12, including 9 from the first FT120 promotion. These new participants will be given a special program to boost their business development. Initiated in 2019, this project aims to promote and support the most promising start-ups that will eventually become tomorrow’s technology leaders. The main addition to the 2021 edition is the introduction of a Board Impact to promote diversity and gender equality.

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