All blog posts


France, the land of (successful) entrepreneurs

Cocorico! Despite a difficult economic climate, the French entrepreneurial scene continues to shine, as INSEE explains: 848,200 businesses were created in 2020 (+4% compared to 2019), an all-time record that was quickly broken in 2021, however! As a matter of fact, 995,900 businesses were founded last year, a 17% increase compared to 2020. The crisis has not slowed down the burgeoning appetite of the French for entrepreneurship. More details to follow.

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Key job skills required for commerce graduates

As you may already know, technical skills alone are necessary but not sufficient. In an increasingly competitive environment, personal skills are of prime importance. In fact, according to a Michael Page x Cadremploi study, nearly 40% of sales executives use their soft skills more than their know-how on a daily basis. Moreover, 70% of employers say they are ready to hire a salesperson mainly on the basis of his/her personal qualities! To help you understand the difference between hard skills, soft skills and mad skills, the American Business School of Paris provides a short glossary to kick-start your career in commerce!

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Covid-19 has forever changed sports marketing

The Covid-19 health crisis had a profound impact on organizations that had to rethink the way they operated to address lockdowns, the closure of so-called "non-essential" businesses, social distancing and telecommuting. 

New digital marketing strategies have emerged for obvious reasons. One industry that has been heavily impacted is sports marketing. Here is what you need to know about this structural disruption.

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All you need to know about the rise of the LVMH group

Louis Vuitton, Bulgari, Dior, Fendi, Givenchy, Guerlain, Kenzo, Marc Jacobs, Tiffany & Co, Moët & Chandon, Veuve Clicquot, Krug, Dom Pérignon, Maison Ruinart, Le Bon Marché or Séphora... Are you familiar with any of these brands? Of course, you do.

But did you know that they are part of the same group? LVMH (Louis Vuitton-Moët-Hennessy) has steadily established itself as the world's leading luxury group. The American Business School of Paris shares some insights into the success of this family-owned company which has inherited a rich history and traditional craftsmanship.

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Management of Artificial Intelligence

Artificial Intelligence (AI) is not intended to replace humans, since it does not have their capacity to adapt to change, especially in a highly volatile environment such as the one we live in today. Moreover, AI cannot use emotional intelligence, a crucial soft skill in relationships with employees. On the other hand, AI can boost productivity and profitability if it is used properly.

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How the pandemic and remote working have affected well-being at work

How the pandemic and remote working have affected well-being at work?

The Covid-19 pandemic health crisis brought about major repercussions in the business world. In addition to its economic impact, it has led to significant changes in the way companies operate and, consequently, in well-being at work. In the face of successive lockdowns, we have witnessed an acceleration in the digital transformation. Remote working, or working from home, has emerged as the most appropriate response to this new reality. This upheaval in the way companies operate has changed the daily lives of employees, who must now reconcile their professional commitments with their private life. So what is the new set of skills a manager needs to lead the shift in the post-Covid era?

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Emotional intelligence and other soft skills in business

Emotional intelligence and other soft skills in business

Humans are by essence emotional beings. And contrary to what you might think, emotions are not detrimental in the workplace. In fact, research has shown that emotions have a place in the workplace. They are even essential to the productivity and motivation of teams. Moreover, these same researches show that IQ is not a sufficient indicator to measure an individual's intelligence, especially in the work environment. Emotional intelligence also plays a key role... 

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