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Cocorico! Despite a difficult economic climate, the French entrepreneurial scene continues to shine, as INSEE explains: 848,200 businesses were created in 2020 (+4% compared to 2019), an all-time record that was quickly broken in 2021, however! As a matter of fact, 995,900 businesses were founded last year, a 17% increase compared to 2020. The crisis has not slowed down the burgeoning appetite of the French for entrepreneurship. More details to follow.

Louis Vuitton, Bulgari, Dior, Fendi, Givenchy, Guerlain, Kenzo, Marc Jacobs, Tiffany & Co, Moët & Chandon, Veuve Clicquot, Krug, Dom Pérignon, Maison Ruinart, Le Bon Marché or Séphora... Are you familiar with any of these brands? Of course, you do.

But did you know that they are part of the same group? LVMH (Louis Vuitton-Moët-Hennessy) has steadily established itself as the world's leading luxury group. The American Business School of Paris shares some insights into the success of this family-owned company which has inherited a rich history and traditional craftsmanship.

Artificial Intelligence (AI) is not intended to replace humans, since it does not have their capacity to adapt to change, especially in a highly volatile environment such as the one we live in today. Moreover, AI cannot use emotional intelligence, a crucial soft skill in relationships with employees. On the other hand, AI can boost productivity and profitability if it is used properly.

Humans are by essence emotional beings. And contrary to what you might think, emotions are not detrimental in the workplace. In fact, research has shown that emotions have a place in the workplace. They are even essential to the productivity and motivation of teams. Moreover, these same researches show that IQ is not a sufficient indicator to measure an individual's intelligence, especially in the work environment. Emotional intelligence also plays a key role... 

The luxury industry’s year 2020 has been one of paradox. For sure, the Covid-19 crisis has led to the largest ever decline in this sector with a shrinkage in market size to €217 billion, representing a 23% decline from 2019. On the other hand, the 19th issue of the Bain & Company report shows that this crisis has also significantly boosted the transformation of the luxury industry. How does the luxury industry intend to reinvent itself to adapt to the challenges of digitalization and the new ethical expectations that consumers are no longer willing to sacrifice? Read on as the American Business School of Paris discusses this challenge.

Management in times of crisis calls for the company’s ability to manage uncertainty and cope with the unknown. During the Covid-19 pandemic and the professional constraints it caused, the role of managers proved to be decisive in the process of reorganising the company. They had to be agile in challenging the usual work configurations in order to preserve the health of employees and maintain a satisfactory or at least reasonable level of productivity. Today, uncertainty must become part of the management process and culture of the company. Managers must lead a paradigm shift to get there. The manager must make employees aware of uncertainty but also let them know what measures are planned to deal with it. This is the best way to help them carry out their activities in the best possible conditions and to bring serenity to a challenging environment.

Startups and humanitarian organizations seem to be increasingly interested in cryptocurrencies, both to access funding and donations but also as a new secure payment method. It must be said that the virtual currency has many advantages, such as lower fees for online transactions, better protection against identity theft and flexibility in carrying out transactions.

Corporate responsibility is a question of balance: it is about reconciling the interests of the company with those of the social body in which it operates, in a context of mutual dependence. Companies need a healthy and dynamic social body in order to develop and prosper. In concrete terms, corporate responsibility refers to the initiatives taken by companies to maintain and consolidate the symbiotic relationship that binds them to their social body. These initiatives are not just about economics. They extend to other social, ecological and ethical considerations.

Paris, the City of Light, is a capital that makes people dream all over the world! Indeed, the city has several assets to highlight and check all the right boxes: in addition to its unique architectural and cultural heritage, Paris is widely considered as the world capital of luxury, design and fashion. In these sectors, all roads lead to Paris! It goes without saying that the French capital is THE place to be if you want to make a career in these exciting fields. The American Business School of Paris reviews the opportunities that await luxury and fashion aficionados in Paris!

The United States is a fascinating, multi-faceted country that appeals to students from all over the world. Its history, economy, culture and the famous American dream contribute to Uncle Sam’s global reach. The American Business School of Paris invites you to discover the educational system, the economy and the political context of this great North American country.