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/sports-marketing

Covid-19 has forever changed sports marketing

The Covid-19 health crisis had a profound impact on organizations that had to rethink the way they operated to address lockdowns, the closure of so-called "non-essential" businesses, social distancing and telecommuting. 

New digital marketing strategies have emerged for obvious reasons. One industry that has been heavily impacted is sports marketing. Here is what you need to know about this structural disruption.

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lvmh-group

All you need to know about the rise of the LVMH group

Louis Vuitton, Bulgari, Dior, Fendi, Givenchy, Guerlain, Kenzo, Marc Jacobs, Tiffany & Co, Moët & Chandon, Veuve Clicquot, Krug, Dom Pérignon, Maison Ruinart, Le Bon Marché or Séphora... Are you familiar with any of these brands? Of course, you do.

But did you know that they are part of the same group? LVMH (Louis Vuitton-Moët-Hennessy) has steadily established itself as the world's leading luxury group. The American Business School of Paris shares some insights into the success of this family-owned company which has inherited a rich history and traditional craftsmanship.

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How the pandemic and remote working have affected well-being at work

How the pandemic and remote working have affected well-being at work?

The Covid-19 pandemic health crisis brought about major repercussions in the business world. In addition to its economic impact, it has led to significant changes in the way companies operate and, consequently, in well-being at work. In the face of successive lockdowns, we have witnessed an acceleration in the digital transformation. Remote working, or working from home, has emerged as the most appropriate response to this new reality. This upheaval in the way companies operate has changed the daily lives of employees, who must now reconcile their professional commitments with their private life. So what is the new set of skills a manager needs to lead the shift in the post-Covid era?

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Emotional intelligence and other soft skills in business

Emotional intelligence and other soft skills in business

Humans are by essence emotional beings. And contrary to what you might think, emotions are not detrimental in the workplace. In fact, research has shown that emotions have a place in the workplace. They are even essential to the productivity and motivation of teams. Moreover, these same researches show that IQ is not a sufficient indicator to measure an individual's intelligence, especially in the work environment. Emotional intelligence also plays a key role... 

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