What is luxury management and what jobs are available?

What are the characteristics of luxury management?

Luxury management is the sector that deals with creating, promoting and selling high quality products. This sector caters to a public with very high standards. It deals with products such as jewelry, cars, haute-couture, watches, but also services such as 5-star hotels or first-class travels.

The clients in this sector are highly demanding and only accept the best. They want more than a product. They expect to live a unique experience when dealing with brands. If you want to work in this sector, you will need to be able to provide such an experience. You need to be innovative and to always offer something new and exceptional.

In luxury, brands must have a story, values, and above all an image of excellence. Managers in this sector have to maintain this image, not only with clients, but also with their coworkers. For the company to succeed, all employees must have its values in mind.

It’s a sector that evolves with its time: digital marketing is becoming more and more prominent. Websites, search engines, social media change the way brands tell their story and sell their products. With the rise of markets such as China, newcomers in the sector will face new exciting challenges. Starting your studies in this domain will help you discover the new reality of luxury management!

Career in luxury management

Luxury management is an exciting sector with opportunities in many different companies. During your career, you can choose to specialize in a specific sector. The best is to use your studies to try to work in the sector you are interested in. This is a great way to refine your professional ambitions before the end of your studies.

Many career opportunities in luxury management are transversal jobs, but adapted to the sector. If you choose to work in luxury, you can become:

• a project manager,
• a digital and ebusiness project manager,
• a brand manager,
• a sales director,
• a PR director,
• a sales coordinator,
• a luxury store manager,
• a brand builder,
• a luxury buyer…

Nowadays, more and more markets are developing in the entire world, with Asia, Africa and South America being some of the most promising continents for growth.

What course?

While it may not be compulsory to pursue a dedicated course to start your career in the sector, a general program will not teach you the specificities of luxury management. If your dream is to work in this sector, you need to start a dedicated program.

The American Business School of Paris offers a program that will teach you the skills that you need to succeed in the sector: the Bachelor in fashion and luxury retail management. Taught entirely in English, it will let you study in Paris, one of the most dynamic hotspots of luxury in the entire world. With companies such as Louis Vuitton, Hermès, Dior, etc., you will be at the best place to start your career!

This program is also tailored to students who want to start an international career. The American Business School of Paris has created a network of more than 100 partner schools in 35 countries. You will be able to study in multiple countries to develop your international profile, especially in countries where fashion is an important sector such as China, Brazil, Korea, etc. Among our partners, two offer programs specialized in luxury management:

• Università Cattolica del Sacro Cuore (in Milan),

• Lim College (in New York).

Join The American Business School of Paris and start your career!