Future of HR and management: Intrapreneurship, remote working, freelance…
The future of HR and management is taking shape today in an unstable environment affected by the Covid and the fast-paced digitalization of companies. New organizational needs are emerging and pushing towards new ways of working. How can HR and managers adapt to these transformations? Let's find out!
In a globalized, interconnected and highly interdependent world, teams within companies are increasingly cosmopolitan and multicultural. This brings added value to the company and strengthens its international outreach, but it also raises a number of challenges, particularly in terms of management. So how can leaders manage multiculturalism?
Social networks and brand strategy are the new big challenges for brands
Consumer trends have undergone a profound transformation over the last decade. For one, we witnessed the rise of ethical consumers, a new category of buyers looking for quality but also for transparency, local and eco-designed products, etc. As they are imposing their will on the market, brands need to build customer loyalty and go beyond Outbound Marketing messages and advertising.
Everything you need to know about the "phygital" customer experience
Faced with an unprecedented crisis, brands had no choice but to redefine their strategy and find new ways to stay the course and keep in touch with their customers. One marketing strategy stood out among the various options discussed in this particular circumstances: the phygital experience! This new trend brings together both physical and digital experiences, allowing companies to get the best of both worlds to better satisfy their customers. Find out what phygital brings to consumers' buying experience and what it means for businesses in the post-Covid era.
2021 MBA INNOVATION SEMINAR
From June 1st to 11th, our MBA students attended the 2021 MBA Innovation Seminar. This 100% online program has been designed in partnership with the Institute of Business Innovation at the University of California Berkeley’s Haas School of Business to provide key insights on the future of innovation and digital transformation. The aim is to help the students understand exactly how innovation will play a role in their future organizations and how they can face today’s and tomorrow’s global challenges with confidence.
HOW TO WORK ON MULTICULTURAL TEAMS?
What makes a team successful? Most probably, you can easily enumerate a couple of factors based on your intuition and own experiences. And what makes a multicultural team successful? Working on an intercultural team requires some more advanced skills and the right attitude. Students who join the ABSParis have many opportunities to practice those skills.
IAGORA: A NEW TOOL TO FIND AN INTERNSHIP ABROAD
Doing an internship abroad is a fantastic opportunity for students. Not only does it allow you to live an exciting experience both from a human and cultural perspective, but also one that can enrich a professional experience and thus enhance a CV, especially for students aiming for an international career. According to the International Institute of Education, nearly 60% of employers said that international work experience is a significant factor when evaluating candidate profiles.
THE ADDED VALUE OF STUDY ABROAD
A lot of students in higher education, from all over the world, decide at one point of time to study abroad, to spend a semester, a year, or summer away from their home and home institution to experience studying in a different country. Most students decide to study abroad for the experience of living in a foreign country, not as a tourist with an outside view but to become part of a different country’s culture and society. Adding a country where the language might be a foreign one adds a level of difficulty in this integration.