This year, we celebrate 40 years of empowering international managers. Over the past four decades, we have equipped students to succeed in a dynamic, global marketplace with a hands-on intercultural learning experience.
As its 50th anniversary draws near, Groupe IGS unveils its new brand identidy and, starting in fall 2024, will become Groupe IGENSIA Education.
Everyone is talking about the Metaverse, but not many know the ins and outs of this virtual environment. Either way, we are undoubtedly facing an invention that will completely redefine our relationship with the Internet and technology as a whole. In fact, a study conducted by Grand View Research has estimated the Metaverse market at $700 billion in the next few years!
So, what’s the big deal about the Metaverse? Here’s what you need to know.
Both partners and competitors, sometimes allies, sometimes enemies... The relationship between the United States and China has become much more complex over the last decade. Yet these two great economic powers are inextricably linked, particularly in terms of trade. One interesting fact is that China is the largest foreign creditor of the United States. The tenure of former U.S. President Donald Trump, however, has severely damaged this relationship, leading to an exacerbated trade war between the two countries, with a clear impact on the global economy.
The American Business School of Paris participated in the Happy at School rankings, which asks students to give feedback on their own schools, and was ranked #5 in the Specialized School category.
Web 3 (or Web 3.0) has been gaining momentum for quite some time. It refers to a new generation of the World Wide Web based on blockchain technology, decentralization and token-based economics. Here's all you need to know about Web 3!
With 129 billion euros spent by the French on online shopping, e-commerce continues to soar! According to the 2021 e-commerce report for France published by the French Federation of E-commerce and Distance Selling (Fevad), e-commerce has grown by 15.1% over the past year alone, making France the 2nd largest e-commerce market in Europe. The number of online sales sites has increased by 11% over the same period. In short, e-commerce has never been in better shape!
To capture this opportunity, professionals are working to enhance their digital strategy and open up more and more to e-commerce. In this blog post, The American Business School of Paris discusses the 5 trends that will define e-commerce in 2022.
Google co-founder Sergey Brin started an airship company, LTA Research and Exploration – “LTA" being short for "Lighter Than Air", which began covertly building dirigibles capable of transporting huge amounts of goods for both business and humanitarian purposes back in 2017. Here’s everything you need to know about this ambitious project.
Faced with an unprecedented crisis, brands had no choice but to redefine their strategy and find new ways to stay the course and keep in touch with their customers. One marketing strategy stood out among the various options discussed in this particular circumstances: the phygital experience! This new trend brings together both physical and digital experiences, allowing companies to get the best of both worlds to better satisfy their customers. Find out what phygital brings to consumers' buying experience and what it means for businesses in the post-Covid era.
Congratulations to our 2019 and 2020 graduates!
On Thursday, July 1st, the graduation ceremony of all the IGS Groupe schools, including the American Business School of Paris, was held at the Zenith in Paris.
