Master of science in digital marketing
The Master of Science degree from the American Business School of Paris is accessible after a Bac+3 or Bac+4 and is completed in 1 or 2 years. ABSParis offers a specialization for this degree: Digital Marketing.
This training is for anyone who wants to work in the research and development field.
The Master of Science program include two intensive seminars in professional development including pitching, CV development, professional communications and behavior, and application of academic theory to real world challenges.
The digital world continues to evolve, and along with it, new analysis methods and tools are being created. Now, more than ever, it is important to have an understanding of the power and reach of digital marketing. This Master of Science makes it possible for students to develop their understanding and skills using today’s marketing innovations while anticipating those of tomorrow.
Graduates from the Master of Science from the American Business School must complete a final professional research project or a corporate internship at the completion of their academic courses, providing exposure to the corporate world and building their professional skills and experience.
The program provided by the American Business School of Paris is characterized by individual, group work and practical studies, encouraging lively intercultural exchanges between students and faculty. The curriculum includes the following courses. All courses are required:
HUMA511 – PERSONAL DEVELOPMENT FOR A CAREER IN BUSINESS
MKTG501 – PRINCIPLES OF INTERNATIONAL STRATEGIC MARKETING
COMP501 – USING EXCEL FOR BUSINESS
COMM581 – JOURNALISM, NEW MEDIA, & COMMUNITY MGMT
MGMT691 – PROJECT MANAGEMENT
COMM561 – STRATEGIC COMMUNICATIONS
MGMT501 – INTERCULTURAL MANAGEMENT & NEGOTIATION
COMM551 – DIGITAL COMMUNICATIONS AND SOCIAL MEDIA
COMM571 – DIGITAL MARKETING TOOLS & ANALYTICS
COMM521 – PROJECT MANAGEMENT FOR COMMUNICATIONS
DIGITAL MARKETING CAREERS
With your degree in hand, you will have the opportunity to work in different sectors such as social media and website development, as well as have all the skills and expertise necessary in order to be able to meet company expectations when making decisions regarding marketing and communications strategy.
A VARIETY OF JOBS
Graduates from similar programs as the Master of Science degree in Digital Marketing have careers such as:
- Digital Communication Project Manager
- SEO Manager
- SMO Consultant
- E-commerce Director
- Brand Content manager
- Traffic Manager