This year, we celebrate 40 years of empowering tomorrow’s leaders. Over the past four decades, we have equipped students to succeed in a dynamic, global marketplace with a hands-on intercultural learning experience.
Faced with an unprecedented crisis, brands had no choice but to redefine their strategy and find new ways to stay the course and keep in touch with their customers. One marketing strategy stood out among the various options discussed in this particular circumstances: the phygital experience! This new trend brings together both physical and digital experiences, allowing companies to get the best of both worlds to better satisfy their customers. Find out what phygital brings to consumers' buying experience and what it means for businesses in the post-Covid era.
What makes a team successful? Most probably, you can easily enumerate a couple of factors based on your intuition and own experiences. And what makes a multicultural team successful? Working on an intercultural team requires some more advanced skills and the right attitude. Students who join the ABSParis have many opportunities to practice those skills.
Doing an internship abroad is a fantastic opportunity for students. Not only does it allow you to live an exciting experience both from a human and cultural perspective, but also one that can enrich a professional experience and thus enhance a CV, especially for students aiming for an international career. According to the International Institute of Education, nearly 60% of employers said that international work experience is a significant factor when evaluating candidate profiles.
On February 18th, the American Business School of Paris launched the 6th edition of the Company Case Challenge, a professional activity inspired by the Harvard Business School’s method of bringing real business cases into the classroom. This project is designed for students with an excellent academic profile and gives them the opportunity to work on a real business case that will enrich their professional experience.
The American Business School of Paris is 7th out of 100 specialized business schools offering the best student experience according to the Happy At School 2021 ranking. These rankings are coordinated by the ChooseMyCompany rating platform, which highlights the schools and universities that make true efforts to meet the essential expectations of their students. A real challenge that ABSParis prioritized despite the current difficulties caused by the global health crisis.
Soft skills and communication are two terms that are frequently associated and for good reason. For the simple fact that once you begin to unpack the term soft skills into key competencies the issue of communication appears frequently.
For more than a year, the American Business School of Paris’s entire community has mobilized in the face of challenges related to the Covid-19 pandemic and its imposed restrictions. This community includes our students, both French and international, teachers, administrative staff, partner companies, and our Alumni. Since remote learning has been adopted as the norm, our community has openly adapted to make the most of this new method.
The American Business School of Paris is now certified “Génération 2024” by the Ministries of Education, Youth and Sports, and Higher Education, Research and Innovation. It is not only a great honor for our school but a true recognition of our strong commitment to the collaboration of education and sports.
In Fall 2020, the American Business School of Paris is launching its new Master of Science in Digital Marketing. The 2-year degree is currently accepting candidates who have completed a 3- or 4-year bachelor’s degree.
