Social networks and brand strategy are the new big challenges for brands
Consumer trends have undergone a profound transformation over the last decade. For one, we witnessed the rise of ethical consumers, a new category of buyers looking for quality but also for transparency, local and eco-designed products, etc. As they are imposing their will on the market, brands need to build customer loyalty and go beyond Outbound Marketing messages and advertising.
Everything you need to know about the "phygital" customer experience
Faced with an unprecedented crisis, brands had no choice but to redefine their strategy and find new ways to stay the course and keep in touch with their customers. One marketing strategy stood out among the various options discussed in this particular circumstances: the phygital experience! This new trend brings together both physical and digital experiences, allowing companies to get the best of both worlds to better satisfy their customers. Find out what phygital brings to consumers' buying experience and what it means for businesses in the post-Covid era.
HOW TO WORK ON MULTICULTURAL TEAMS?
What makes a team successful? Most probably, you can easily enumerate a couple of factors based on your intuition and own experiences. And what makes a multicultural team successful? Working on an intercultural team requires some more advanced skills and the right attitude. Students who join the ABSParis have many opportunities to practice those skills.
IAGORA: A NEW TOOL TO FIND AN INTERNSHIP ABROAD
Doing an internship abroad is a fantastic opportunity for students. Not only does it allow you to live an exciting experience both from a human and cultural perspective, but also one that can enrich a professional experience and thus enhance a CV, especially for students aiming for an international career. According to the International Institute of Education, nearly 60% of employers said that international work experience is a significant factor when evaluating candidate profiles.
THE ADDED VALUE OF STUDY ABROAD
A lot of students in higher education, from all over the world, decide at one point of time to study abroad, to spend a semester, a year, or summer away from their home and home institution to experience studying in a different country. Most students decide to study abroad for the experience of living in a foreign country, not as a tourist with an outside view but to become part of a different country’s culture and society. Adding a country where the language might be a foreign one adds a level of difficulty in this integration.
COMPANY CASE CHALLENGE 2021
On February 18th, the American Business School of Paris launched the 6th edition of the Company Case Challenge, a professional activity inspired by the Harvard Business School’s method of bringing real business cases into the classroom. This project is designed for students with an excellent academic profile and gives them the opportunity to work on a real business case that will enrich their professional experience.
ABSPARIS IS RANKED A TOP 10 SCHOOL ON THE 2021 HAPPY AT SCHOOL LIST
The American Business School of Paris is 7th out of 100 specialized business schools offering the best student experience according to the Happy At School 2021 ranking. These rankings are coordinated by the ChooseMyCompany rating platform, which highlights the schools and universities that make true efforts to meet the essential expectations of their students. A real challenge that ABSParis prioritized despite the current difficulties caused by the global health crisis.
IS INNOVATIVE PEDAGOGY THE FUTURE OF HIGHER EDUCATION?
At the American Business School of Paris, we are never satisfied with simply maintaining the status quo. In fact, our innovative spirit is a core component of our pedagogical approach. Students who chose ABSParis are not only looking to earn a dual degree—they are also choosing a leading-edge university with an innovative pedagogy that evolves with the times and has the savoir-faire to immerse students in the full benefits of a multicultural environment.
INTEGRATING PROFESSIONAL DEVELOPMENT IN EDUCATION
At the American Business School of Paris, our academic system is based on the learner’s central role within the educational process. Everything must be adapted for the learner and their interest in accordance with an education based on encouragement and success. Professional development is an integral part of the educational program to ensure that our students acquire the knowledge and skills that will make them employable.