MBA in Hospitality Marketing & Development

The MBA in Hospitality Marketing & Development’s purpose is to teach executives advanced skills in marketing and management that are adapted to the hospitality and tourism sector.

admission

The MBA in Hospitality Marketing & Development

  • In 2018, France received more than 90 million visitors
  • Since 2016, tourism’s share of the GDP hovers around 6.5-7.5%

A business sector that is more or less immune to downturns and remains an important vector for employment.

The MBA in Hospitality Marketing & Development teaches students entrepreneurial skills in one of the most dynamic global industries.

Besides thinking in terms of innovation and creativity, specifically by incorporating sustainable development, this entails working on skills related to communication and digital marketing.

At the end of the program, graduates will be able to innovate and create their own hospitality or tourism company.

 

mba hospitality

The program for the MBA in Hospitality Marketing & Development

Core curriculum: 8 courses, 24 credits

  • Management of Innovation
  • International Human Resource Management
  • International Business Law & Ethics
  • International Economics & Micro Markets
  • Strategic Marketing & Branding
  • Global & eMarketing
  • Intercultural Mgmt & Int’l Negotiation
  • Project Management

Specialization: 4 courses, 11 credits

  • Revenue & Financial Management in Hospitality
  • Hospitality, Entrepreneurship & Innovation
  • Service Quality & Events Management
  • Sustainable Strategic Development for Hospitality

Other courses: 9 credits

  • Business Games
  • Company Case
  • MBA Tour
  • Practical training, thesis & defense

Careers

  • Entrepreneur: hotels, restaurants, travel agencies, etc.
  • Development Manager/Director
  • Operational Director
  • Marketing Manager/Director
  • Communication Manager/Director
  • Sustainable Development Manager/Director
  • Consultant in Hospitably & Tourism

CAREER OPPORTUNITIES

Upon completion of the MBA, students will be able to work in a variety of management positions:

  • Entrepreneur: hotels, restaurants, tourism agencies, etc;
  • Development Manager/Director;
  • Operational Director ;
  • Marketing Manager/Director ;
  • Communication Manager/Director ;
  • Sustainable Development Manager/Director ;
  • Consultant in Hospitably & Tourism.

Our accreditations

5 REASONS TO CHOOSE ABS PARIS

  1. International culture
  2. Multiculturalism in the spotlight
  3. Recognized diplomas
  4. International at the heart of our programs
  5. 100% in English

SEE ALL THE REASONS

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