Program Bachelor Luxury

The 3-year Bachelor’s degree in Fashion and Luxury Retail Management starts after high school. This program is based on theoretical courses as well as professional experience in France or abroad.

Certified title ICD "Responsable d'Activité Commerciale et Marketing" registered with RNCP n° 38808 at level 6 (EU) (former level II) - NSF code 312, by registration decision of France Compétences dated 27/03/2024, eligible CPF.

Title also accessible by the Validation of Acquired Experience (VAE).

Training Objectives

The rise of new technologies and e-commerce, along with changing consumer demands, is reshaping business development and commercial roles. Businesses are increasingly adopting customer-centric marketing strategies to boost performance.

The Commercial and Marketing Manager plays a vital role in crafting marketing strategies and implementing omnichannel sales plans to penetrate markets, drive sales, and build customer loyalty. By monitoring markets, analyzing trends, studying competitors, and collecting data, they shape strategies to attract and retain customers. They execute campaigns like online ads, social media initiatives, and promotional events to enhance visibility and generate leads.

This professional also engages directly with clients to acquire new customers, address inquiries, negotiate solutions, and ensure satisfaction. They implement loyalty programs to strengthen relationships and explore opportunities to grow revenue and market share. In retail or commerce, when managing a business unit, their focus is on driving sales through customer satisfaction and improving performance metrics like revenue and margins.

The manager may also lead teams, coordinate resources, and ensure projects meet goals within deadlines and budgets.

Course Program

Block 1: Implement and manage the company’s sales and marketing policy
Block 2: Implement a customer relationship management and loyalty strategy
Block 3: Manage and optimize the financial and legal management of the company's sales and marketing activities
Block 4: Detect, develop and supervise business projects to be undertaken
Block 5: Manage and lead sales and/or marketing teams

Assessment Methods

Certifying assessments in the form of:

Real or simulated business cases (written tests and/or oral presentation).
Role-playing scenarios
Execution of a business development project based on a consultancy assignment conducted by the candidate in collaboration with a company. This includes a written report and an oral presentation.